It’s A Marketing Hourglass, Not A Sales Funnel

It’s A Marketing Hourglass, Not A Sales Funnel

  • Most business owners have heard of the sales funnel; the idea that you start with a large group of potential customers at the top of the funnel and use marketing tactics to move few through the small end of the tube to turn them into clients. Unfortunately, this is an outdated and incomplete way of thinking about marketing that doesn’t hold up in the modern business world. The marketing experts at The Inbound Guide will help you transform your outdated marketing funnel…

    Your Customer Defines Your Value Proposition-Not You!

  • One of the most important goals of marketing is to get people talking about your business. When people are thinking and talking about what you do, there will be sales. Perhaps the best way to get people talking about your business is to stand out from the competition--to differentiate your business by doing something in a way that others don't. That differentiation is called your "value proposition." An effective marketing strategy is built on a strong value proposition or "core…

    Strategy Before Tactics

  • Whether you own a business, play a sport, or are investing in the stock market, strategy before tactics is the simplest and best roadmap to success. This is true for one primary reason: there are countless tactics to choose from, and not all of them will help you. You must have a strategy to help you pick the right tactics that will help you accomplish your goals. A “strategy first” mindset will help you choose the right tactics for your…

    Choose a Customer-Centric Strategy

  • In the digital age of connectivity and having the global market at your fingertips, growing and transforming your business requires a customer-driven strategy. This is good news because, in a customer-driven model, everyone wins! The customer receives the service they desire, and your business grows as a result. What is a customer-centric business? A customer-centric business places its customers at the heart of their business or service. They focus on providing a positive customer experience before, during, and after the…

    How Active & Luxury Travel Marketing Is Unique

  • If you’ve spent any amount of time scrolling through Instagram and other social media platforms, you probably noticed just how much content is available about active and luxury travel. There are over 280 million posts on Instagram alone using the hashtag #travel. This highlights the popularity of travel and the importance of developing an effective marketing strategy for luxury adventure travel companies and tour operators. How do you break through the sheer quantity of travel-related content that is available online…