STOP CHASING UNICORNS AND RAINBOWS
So you have a small business. It's got your stamp all over it and it's the at the centre of your life. Now, more than anything, you need to see it grow.
When you’re working hard to create and run a profitable business, it’s all too easy to end up giving away revenue in the form of last-minute discounts and desperate attempts to sell our "brown bananas" – unfilled capacity or ageing inventory.
We chase what I call unicorns and rainbows – you know, those magical marketing campaigns that we imagine will turn someone who knows nothing about us into instant customers.
There’s just no such thing.
I’ll bet you didn’t get into business because you have a burning desire to be a marketer. I didn’t start out as a marketer either.
I’ve run active travel and hospitality brands, worked in marine manufacturing and have been guiding high-end clients for more than 30 years - all where I learned the hard way just how easy it is to squander scarce resources on ineffective marketing.
If you're serious about transforming your business, give us a ring. It's all we think about.
“Finally – a marketing guy who really gets it.”
“Finally – a marketing guy who really gets it. No BS or smoke and mirrors, just practical advice to grow my business.”