BUSINESSES I’VE WORKED WITH

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HOW WE'RE DIFFERENT

We specialise in active travel, hospitality, outdoor and lifestyle brands and bring our industry expertise into everything we do. 

We know what you and your ideal clients want from your business and exactly how to get you there. Effective marketing requires deep customer insights and a strategic, customer-centric, approach. It should be a simple and affordable system - with predictable inputs and outputs. Our job is to help you gain the confidence and skill to grow your business on your own.

READY TO GET STARTED?

EVALUATE YOUR WEBSITE

Get clarity on what you need to do to make your website really “work” for you.

GET A MARKETING AUDIT

Let us audit your operation and identify the barriers between you and scalable success.

GET A STRATEGIC PLAN

Let’s map a complete plan to market and grow your business effectively.

THE BAREFOOT MBA BLOG

Get smart, practical marketing strategies and ideas

Choose a Customer-Centric Strategy

In the digital age of connectivity and having the global market at your fingertips, growing and transforming your business requires a customer-driven strategy. This is good news because, in a customer-driven model, everyone wins! The ...

Strategy Before Tactics

Whether you own a business, play a sport, or are investing in the stock market, strategy before tactics is the simplest and best roadmap to success. This is true for one primary reason: there are ...

WHAT OTHERS ARE SAYING

"The best part about our collaboration with Chris is his depth of understanding about our business. He was a guide and tour operator long before becoming a consultant. He knows the importance of customer experience and how to create a real value proposition - and then a strategy that commmunicates that value. Best of all, his ability to explain everything in plain language makes everything clear."

Managing Partner, Jackson Hole Whitewater & Teton Expeditions

"When deciding who to turn to for help, we went straight to Chris because of his reputation. He knows exactly what’s important to us and we didn’t have to waste time trying to teach him our industry. He tells us how it is and doesn’t hold back. If you want to up your game and grow your business – he’s what you want."

Owner, Cloud 9 Tours

"We’ve been working with Chris since 2012. He’s reliable and has a deep knowledge of our business and our industry. His many years working with companies like ours and his extensive guiding experience are important assets, and it’s critical for us to work with someone who knows exactly what our clients expect."

Owner, Sydney Bespoke Tours

MEET
CHRIS MACLEOD

I’ve dedicated my career to helping small business owners grow with smart marketing systems.
Learn More

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